Ebook Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz

Ebook Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz

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Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz

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Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.

Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases.

For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

• Sales Rank: #1176181 in Books
• Published on: 2006-10-07
• Original language: English
• Number of items: 1
• Dimensions: 10.88" h x 1.15" w x 8.76" l, 3.47 pounds
• Binding: Hardcover
• 672 pages

From the Publisher
Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.

From the Back Cover

Services Marketingguides readers into the consumer and competitive environments of services marketing through its strategic marketing framework.

 

New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership

 

MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

About the Author

As a team, Christopher Lovelock and Jochen Wirtz provide a blend of skills and experience that’s ideally suited to writing an authoritative and engaging services marketing text.  This book marks their second collaboration on an edition of Services Marketing. Since first meeting in 1992, they’ve worked together on a variety of projects, including cases, articles, conference papers, two Asian adaptations of earlier editions of Services Marketing, and Services Marketing in Asia: A Case Book. In 2005, both were actively involved in planning the American Marketing Association’s biennial Service Research Conference, hosted that year by the National University of Singapore and attended by participants from 22 countries on five continents.

 

 

Christopher Lovelock is one of the pioneers of services marketing. Based in Massachusetts, he consults and gives seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. Since 2001, he has been an adjunct professor at the Yale School of Management, where he teaches an MBA services marketing course.

            After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J. Walter Thompson Co. and then in corporate planning with Canadian Industries Ltd. in Montreal.  Later, he obtained an MBA from Harvard and a PhD from Stanford, where he was also a postdoctoral fellow.

            Professor Lovelock’s distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland.  He has also held faculty appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at INSEAD in France and The University of Queensland in Australia.

            Author or co-author of over 60 articles, more than 100 teaching cases, and 26 books, Dr Lovelock has seen his work translated into ten languages. He serves on the editorial review boards of the International Journal of Service Industry Management, Journal of Service Research, Service Industries Journal, Cornell Hotel and Restaurant Administration Quarterly, and Marketing Management, and is also an ad hoc reviewer for the Journal of Marketing.  

            Widely acknowledged as a thought leader in services, Christopher Lovelock has been honored by the American Marketing Association’s prestigious Award for Career Contributions in the Services Discipline. In 2005 his article with Evert Gummesson, “Whither Services Marketing?  In Search of a New Paradigm and Fresh Perspectives” won the AMA’s Best Services Article Award and was a finalist for the IBM award for the best article in the Journal of Service Research. Earlier, he received a best article award from the Journal of Marketing. Recognized many times for excellence in case writing, he has twice won top honors in the BusinessWeek “European Case of the Year” Award. 

 

 Jochen Wirtz has worked in the field of services for more than 18 years, and holds a Ph.D. in services marketing from the London Business School. He is a tenured associate professor at the National University of Singapore, where he teaches services marketing in executive, MBA, and undergraduate programs and is co-director of the dual degree UCLA – NUS Executive MBA Program.

            Professor Wirtz’s research focuses on service management topics, including customer satisfaction, service guarantees and revenue management. He has published over 60 academic articles, 80 conference papers, and some 50 book chapters, and is co-author of ten books, including his latest book Flying High in a Competitive Industry – Cost-effective Service Excellence at Singapore Airlines (McGraw Hill, 2006).

            Professor Wirtz has received seven awards for outstanding teaching at the NUS Business School and in 2003 was honored by the prestigious, university-wide “Outstanding Educator Award” at the National University of Singapore.  His six research awards include the Emerald Literati Club 2003 Award for Excellence for the year’s most outstanding article in the International Journal of Service Industry Management.  He serveson the editorial review boards of seven academic journals, including the International Journal of Service Industry Management, Journal of Service Research, and Cornell Hotel and Restaurant Administration Quarterly, and is also an ad hoc reviewer for the Journal of Consumer Research and Journal of Marketing.  Professor Wirtz chaired the American Marketing Association’s biennial Service Research Conference in 2005, and in 2006 he was the Chair for the Services Marketing Track at the Academy of Marketing Science Annual Conference.

            Dr Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D, Little, and KPMG, and major service firms in the areas of strategy, business development and customer feedback systems.  Originally from Germany, Jochen Wirtz spent seven years in London before moving to Asia.

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Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz PDF

Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz PDF

Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz PDF

Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz PDF

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Free Ebook The New Investment Superstars: 13 Great Investors and Their Strategies for Superior ReturnsBy Lois Peltz

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Learn how these superstars invest, where they invest, what works--and what doesn't
Since people have been making money in the markets, investors and would-be investors have been fascinated with the money managers and traders who have extracted superior returns. In The New Investment Superstars, Lois Peltz examines fifteen of today's most successful investors by their area of expertise, including stock-picking, global macro trading, sector investing, and more. Readers will learn how these great investors approach the markets at a time when volatility is high and certainty low. From the thirty-five-year-old Lee Ainslie (Maverick Capital), dubbed the "Win-Win Investor" by Worth magazine, and Ken Griffin, the thirty-one-year-old who started his first hedge fund as a freshman at Harvard, to Lee Cooperman, long a star stockpicker at Goldman, we meet today's superior managers and learn how they do it.
Peltz reveals that these new stars are flexible traders who inherently understand that long-term wins come from recognizing that markets are ever-changing and that they must adapt. By reading about how they've succeeded and where they lost, investors will learn about market change, and how success is achieved.
Lois Peltz (New York, NY) was editor-in-chief of MAR/Hedge Funds, an investment performance reporting service, for eight years. She is now President and CEO of Investment Information Providers, an information services company that provides investment information services to the professional investment community.

• Sales Rank: #1516021 in eBooks
• Published on: 2008-05-02
• Released on: 2008-05-02
• Format: Kindle eBook

From the Inside Flap
They are the elite, the crème de la crème, the Mozarts and da Vincis, the Einsteins and Michael Jordans of today's investment world. From among the thousands of hedge fund managers, they are the ones who, over the past decade, have risen above the rest to distinguish themselves. Although they are a diverse group in terms of age, background, investment strategy, and area of expertise, they all share an unquenchable passion for what they do and an undeniable genius for generating consistently high returns, year after year, under all conditions.

Now, The New Investment Superstars provides you with a unique opportunity to get to know these market masters and learn the original investment strategies they have used in many markets to outperform their peers.

From thirty-five-year-old Lee Ainslie (Maverick Capital), dubbed the "Win-Win Investor" by Worth magazine, to Leon Cooperman (Omega Advisors), Goldman Sachs' longtime star stockpicker, to the "trader's trader," David Tepper (Appaloosa Management), you'll meet today's top market movers and find out what makes them tick. Through a series of in-depth profiles, author Lois Peltz takes you inside their minds and their organizations. She reveals what motivates them and how they think. And she showcases their methods and examines what has worked for them in the past and what hasn't, what is working for them now and what isn't.

The thirteen managers featured in The New Investment Superstars were selected on the basis of a few basic criteria: Each manages at least $1 billion in assets, and each has matched or outperformed the S&P for at least seven years. Each is acknowledged by the investment community to be the best in a particular area of expertise-including stock-picking, global macro trading, sector investing, merger arbitrage, and eventdriven investing. And, as Lois Peltz reveals, each, throughout his or her career, has displayed an uncanny ability to adapt swiftly and decisively to changing market conditions.

In the final chapters, Peltz examines the new superstars from the other side of the equation-the investor's point of view. Working from interviews, she explores how well these new superstars have performed for institutions such as CalPERS, Swiss Life Insurance, and a large Japanese institution; for major endowments-including Stanford University, Wesleyan University, and Vassar College; and for private investors.

Don't miss this opportunity to meet the investment superstars of the new economy and learn the secrets to their phenomenal success.

From the Back Cover
Praise for The New Investment Superstars

"Lois Peltz's profiles of these outstanding money managers are interesting, insightful, and comprehensive. For anyone who is a serious investor in hedge funds, this book is invaluable."-Richard Elden, Chairman, Grosvenor Capital Management, LP

"Having access to the insights and analytical skills of Lois Peltz is like gaining entry into a great hedge fund after it has closed to new investors! Far too little has been written about hedge funds, and all too often private investors are fooled by the hype or mystified by the wildly disparate data on performance and categories. Lois has a journalist's insatiable curiosity and a financial professional's depth of knowledge. That combination makes for a fascinating read."-Charlotte B. Beyer, founder and CEO, Institute for Private Investors

"Well researched and illuminating. A must-read for serious institutional and high net worth investors. Perceptive insights into the minds and strategies of a gifted baker's dozen of superior hedge fund managers."-Lawrence Simon, President and Chief Executive Officer, Ivy Asset Management Corp.

"Lois Peltz offers fascinating insight into the hedge fund world and some of its key figures. The New Investment Superstars gives a fair and accurate desciption of some of the key events and individuals of recent years. This book should provide investors with enough insight to stop them from 'having to sleep with the lights on at night' worrying about some of these almost mythical figures in the business."-David Smith, Chief Investment Director, Global Asset Management

About the Author
LOIS PELTZ is President and Chief Executive Officer of Infovest21, an information services company servicing the alternative investment industry. For eight years prior to forming Infovest21, she was managing editor of MAR, the publisher of MAR/Hedge and MAR/Sophisticated Investor Strategies newsletters.

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Get Free Ebook Eight Extraordinary Channels - Qi Jing Ba Mai: A Handbook for Clinical Practice and Nei Dan Inner Meditation

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Review

In the Daoist tradition, cultivation practices centered around the Eight Extraordinary Meridians provide one of the pathways toward enlightenment or immortality. The ancestral founder master of QuanZhenNanZong (the Southern Complete Reality School), Zhang Ziyang, stated that those who are able to open the eight extraordinary meridians will obtain the Dao. I recommend David Twicken's Eight Extraordinary Channels to Chinese medicine and Qigong practitioners interested in working with the physical and spiritual layers through these extraordinary meridians. Author: Master Zhongxian Wu, lifelong Daoist practitioner and author of 11 books on Chinese wisdom traditionsEight Extraordinary Channels is an insightful and eminently practical presentation of the core meridians in the human body that hold most of life's potential. It covers the eight channels in theory, clinical application, and Daoist self-cultivation. Clear and systematic, the book is a potent resource for anyone involved in Chinese medicine. Author: Livia Kohn, PhD, Professor Emerita of Religion and East Asian Studies, Boston UniversityTwicken illuminates the missing link between Chinese medicine and Taoist spiritual practice, making it essential reading for both healers and adepts. His book is far superior to existing Eight Extra Vessel literature with its wealth of historical detail and rare clinical protocols that penetrate deep ancestral and constitutional issues. In my 35 years' experience, any healer who opens their Eight Extra Channels will quickly improve their clinical success rate. More important, they will open wide the "Eight Big Rivers" of pre-natal Jing. Also known as "Eight Psychic Channels", in Taoist internal alchemy they are linked together to open the Microcosmic Orbit - the key to whole body enlightenment and long life. Author: Michael Winn, founder www.HealingTaoUSA.com and co-writer with Mantak Chia of seven books on Neidan GongClose to turning of the Dao, the Eight Extraordinary Channels correlate to eight directions of space. David Twicken's clear introduction to these channels and their Nei Dan applications allows the reader a direct alchemical and meditative experience. Such a view is essential to best practices in Qigong, herbs and acupuncture. A great contribution! Author: William Morris, PhD, author of Li Shi Zhen Pulse Studies: An Illustrated GuideThe eight extraordinary meridians are a traditional Chinese medicine (TCM) concept... Eight Extraordinary Meridians - Qi Jing Ba Mai: A Handbook for Clinical Practice and Nei Dan Inner Meditation covers the history of over 1000 years of Chinese medicine, and looks at the channel system, the three-layer theory, the concept of three ancestries an the interaction between these hypotheses... @the author discusses each of the eight extraordinary vessels in depth. Individual chapters are devoted to each of the channels, and these include full descriptions of the pathways and the conditions that these could be used to treat. Crucially, he explains treatment methods and strategies, and provides eight case studies as examples... Eight Extraordinary Meridians takes a complex aspect of Chinese medicine, and gives a clear and structured explanation of how it can be used in practice... this is a very interesting book and a good introduction to Nei Dan meditation, as well as a clear and in-depth study of the eight extraordinary vessels. Author: Rosemary Lillie, Proprietor Source: Journal of Acupuncture Association of Chartered Physiotherapists

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Book Description

The theory, clinical applications and psycho-emotional and spiritual qualities of some the most interesting and important aspects of Chinese medicine and Qi Gong - the Eight Extraordinary channels

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Product details

Paperback: 240 pages

Publisher: Singing Dragon; 1 edition (June 28, 2013)

Language: English

ISBN-10: 1848191480

ISBN-13: 978-1848191488

Product Dimensions:

7.1 x 0.4 x 10 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

16 customer reviews

Amazon Best Sellers Rank:

#615,820 in Books (See Top 100 in Books)

David Twicken's Eight Extraordinary Channels is a superb text for acupuncturists, meditators and qigong practitioners who want to better understand and practically explore this complex subject. I've known David for 15 years since he was my professor in acupuncture college and have always enjoyed his exceptional talent for communicating complex ideas without over simplification. This book is valuable for beginners who are looking for a cogent introduction and experienced people looking to layer their knowledge with new perspectives. There is also a companion CEU course for professional acupuncturists.

Thank you for the item.

Practical and worthy of consideration in 8-extraordinary study. Not a "heady" book like some on this subject, just a user friendly break down on topic. There were chapters that seemed appropriate for another topic, perhaps another book, but then again inner mediation may be inseparable from the study of the Eight Extraordinary. In this book you have the opportunity to treat inwardly through meditation practices as well as point treatments on the surface. A bonus to some readers, would think.............

Very useful information on an important but somewhat obscure part of acupuncture, shared from a quite integral perspective.

I chose this rating because, although I find the book to be a very clear framework, I would like to have seen sections on profound case histories.I would recommend it to acupuncture students and practitioners

The Extra Meridians are a topic that many acupuncture schools barely cover in-depth. If you're interested in learning more, or you do acupuncture - medical qigong - bodywork and you have this gnawing feeling that there's something really important about these extraordinary meridians and you're compelled to find out more, definitely read this book! Excellent information from a Taoist perspective that provides a depth of understanding that will open up a new world to explore with confidence and creativity.

Another great text book on Chinese Medicine. This book on the Eight Extraordinary Channels is an easy way to get a great deal of information. There are multiple tables and figures for quick and in depth study. I can immediately apply knowledge from this book to my practice. Thank you Mr. Twicken Mark H.

This is the best, all-in-one place overview of the Strange Flows or Miracle Channels that I have been looking for in the past decade.

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Free Ebook Henry Salt: Humanitarian Reformer and Man of LettersBy George Hendrick

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This volume is the biography of Henry Stephens Salt (20 September 20, 1851-April 19, 1939). He was an English writer and campaigner for social reform in the fields of prisons, schools, economic institutions, and the treatment of animals. He was a noted ethical vegetarian, anti-vivisectionist, socialist, and pacifist, and was well known as a literary critic, biographer, classical scholar and naturalist.

• Sales Rank: #4215105 in Books
• Published on: 1977-08-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 228 pages

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Ebook Free Hacking: How to Hack, Penetration Testing Hacking Book, Step-by-Step Implementation and Demonstration Guide: 17 Must Tools Every Hacker Should Have, Volume 2

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Product details

#detail-bullets .content {

margin: 0.5em 0px 0em 25px !important;

}

Audible Audiobook

Listening Length: 1 hour and 31 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Alex Wagner

Audible.com Release Date: June 28, 2017

Whispersync for Voice: Ready

Language: English, English

ASIN: B073BRZN3J

Amazon Best Sellers Rank:

In my opinion, this is the best book about hacker attacks. This is new information for me and I'm just starting to learn this topic. The knowledge that I got after reading the book gives me an idea of how the hacker attack takes place. The book is written good. The author has provided some images so that the reader can better understand the information. I found this useful.

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Descriptions of tools that could be used by those with malicious intent to definitely ruin someone's day. It gives one an idea of what is already known to be possible and allows the creative thinker the chance to think of how a tool could be modified to work a bit differently than one might expect.

whoa finally a guide with some real stuff! got it just when I felt almost tired of these vague and useless hacking manuals and this one did some magic! never even heard before about sime of the mentioned thingies and they work just so awesome!

Very helpful book enjoy it reading gaining a lot of knowledge thanks for sharing all the knowledge i wish to learn more.

Hacking: How to Hack, Penetration Testing Hacking Book, Step-by-Step Implementation and Demonstration Guide: 17 Must Tools Every Hacker Should Have, Volume 2 PDF
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Hacking: How to Hack, Penetration Testing Hacking Book, Step-by-Step Implementation and Demonstration Guide: 17 Must Tools Every Hacker Should Have, Volume 2 PDF

Hacking: How to Hack, Penetration Testing Hacking Book, Step-by-Step Implementation and Demonstration Guide: 17 Must Tools Every Hacker Should Have, Volume 2 PDF

Hacking: How to Hack, Penetration Testing Hacking Book, Step-by-Step Implementation and Demonstration Guide: 17 Must Tools Every Hacker Should Have, Volume 2 PDF

Hacking: How to Hack, Penetration Testing Hacking Book, Step-by-Step Implementation and Demonstration Guide: 17 Must Tools Every Hacker Should Have, Volume 2 PDF

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Free Ebook Principles of Estate Planning, 2nd Edition (National Underwriter Academic)By Carolynn Tomin, Colleen Carcone

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• Amazon Sales Rank: #927494 in Books
• Published on: 2015-05-27
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.30" w x 8.40" l, .0 pounds
• Binding: Paperback
• 672 pages

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Principles of Estate Planning, 2nd Edition (National Underwriter Academic)By Carolynn Tomin, Colleen Carcone PDF

Principles of Estate Planning, 2nd Edition (National Underwriter Academic)By Carolynn Tomin, Colleen Carcone PDF

Principles of Estate Planning, 2nd Edition (National Underwriter Academic)By Carolynn Tomin, Colleen Carcone PDF

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Ebook Free Citizens of London: The Americans Who Stood with Britain in Its Darkest, Finest Hour, by Lynne Olson

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Review

“Engaging and original, rich in anecdote and analysis, this is a terrific work of history.”—Jon Meacham, Pulitzer Prize–winning author of American Lion“Citizens of London is a great read about the small band of Americans and their courageous role in helping Britain through the darkest days of early World War II. I thought I knew a lot about this dangerous period, but Lynne Olson has taught me so much more.”—Tom Brokaw, author of The Greatest Generation“A deeply inspiring chronicle of the special relationship between America and Britain when it mattered most.”—Chris Matthews, anchor, MSNBC’s Hardball   “Ingenious history . . . All three men were colorful, larger-than-life figures, and Olson’s absorbing narrative does them justice.”—Publishers Weekly (starred review)   “An engaging history . . . a vibrant city fueled by courage and resolve.”—The Christian Science Monitor   “An original and fascinating book.”—Lincoln Journal Star   “[A] cracking good read.”—New York Post

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About the Author

 Lynne Olson, a former Moscow correspondent for the Associated Press and White House correspondent for the Baltimore Sun, is the author of Troublesome Young Men and Freedom’s Daughters and co-author, with her husband, Stanley Cloud, of A Question of Honor and The Murrow Boys. She lives in Washington, D.C.

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Product details

Paperback: 496 pages

Publisher: Random House Trade Paperbacks; Reprint edition (May 3, 2011)

Language: English

ISBN-10: 9780812979350

ISBN-13: 978-0812979350

ASIN: 0812979354

Product Dimensions:

5.1 x 1.1 x 8 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

987 customer reviews

Amazon Best Sellers Rank:

#26,573 in Books (See Top 100 in Books)

As a devotee of all well written historical biographies of FDR and Churchill, "Citizens of London," by Lynne Olson, lets us share the stories of, "the Americans who stood with Britain in its darkest, finest hour." Although familiar with Averill Harriman from my many sorties into the murky, war-torn, political world of FDR and Churchill, Edward R. Murrow and Gil Winant were peripheral characters in my library.Murrow, of course, was the CBS radio reporter wunderkind whose "This is London... " signature brought World War II into the homes of Americans on a regular basis, opening their minds and hearts to the plight of Great Britain and the danger of German aggression. His reports from the rooftops of London helped to pave the way for a lifting of isolationism as FDR cautiously prodded America to enter the fray.John Gilbert Winant, Olson tells us, was a natural leader and the American ambassador who soothed British spirits and soul following former Ambassador Joe Kennedy's brash, appeasement-centered, diplomatic relations. And Averill Harriman, a rich businessman anxious to play power games at a global level, lived large romantically as he cut a wide social swath across London.When you have a few hours to yourself, pick up this paperback and settle in. I promise you a fascinating read and a thoughtful study of the men who helped lay the foundation for the FDR/Churchill special relationship. They deserve more attention than other authors have given them.

Lynne Olson, author of “Citizens of London,” is a bestselling writer of historical nonfiction, aimed mainly at Britain’s critical role in World War II. Her studies are immaculate in both research and writing skills. Her ability to take a reader through complexity and intense human impact without the aridity usually associated with historical commentary is amazing.In this book three well-to-do Americans wind up in Winston Churchill’s coterie as advisors and watchdogs over the activities between the US and Britain as the war escalates. They eventually end up very sympathetic to the plight of the Britishers and less than approving of the opposition from FDR and reluctant US citizens to getting America involved. The hardy and determined British citizens suffered greatly as the United States refused to come to their assistance in battling the German forces that threatened to obliterate their nation and the misery was exacerbated by this obstinacy.John Winant was the idealistic US ambassador to Britain, Averell Harriman ran FDR’s Lend-Lease program in London, and Edward R. Murrow was head of CBS news in Europe. They all developed such close ties with Churchill that they were actually considered part of his official circles. More than that, all three became romantically involved with Churchill’s daughters. The author handles this touchy situation with aplomb, sparing the reader any salacious details that would detract from her scholarly approach.Each of the three had serious personality traits that they were able to muffle as they assisted Churchill with his decisions. All three were immensely wealthy and/or influential, they were idealistic, and their interest in the British situation was genuine. Winant was extremely shy and a poor speaker, but his boyish charm and unquestionable loyalty made him a favorite with the British people. Harriman, an industrial scion, was intensely self-centered and tended towards covert attempts to ingratiate himself with Churchill. He was refereed to as a “bum-sucker” in the book. Murrow was outspoken and given to critical comments about the US in his broadcasts and writings, something greatly appreciated by Churchill in his never ending attempts to get America involved in the war.When America entered the war after Pearl Harbor, all three, along with Churchill and the rest of the country, were giddy with the decision. The intricate dance of collaboration performed by all the principals throughout the war, and the successful conclusion, is wonderfully chronicled in this intriguing book.Schuyler T WallaceAuthor of TIN LIZARD TALES

Lynne Olson writes beautifully and her research is wonderful, but the most interesting part of this book to me was not the three Americans living in London during the war years about whom she titles her book. I tired a bit of reading about their various dalliances. The most interesting part of the book, from my point of view, was the relationship between Roosevelt and Churchill and the many important things about which they did not agree. Also, very interesting was her description of the relationship between the English people and the American soldiers stationed in England during the war years. Much of this was new to me even though the events took place many years ago. One can easily see how Olson's research for this book led her to write "Last Hope Island" which is a "must-read" for history buffs of World War II.

In reading about America's history, and recently reading several other books that deal with this time frame, I find Olson's work to be accurate beyond subjectivism and insightful as it relates to the politics of leadership and conflict. FDR was not my favorite President. America's behavior, but mostly in hindsight, leading up to WWII as she related to other free nations under attack was less than appealing and this book will give the reader some insight which may influence their current outlook. I don't judge the United States behavior "back then" with our current attitudes and perspectives (for instance, the internment of Japanese Americans; which we have tried to repay but in fairness to our past generation may well have seemed the very best solution to the extreme hate directed at those innocents) but do take notice of ideological motivations and self-serving behaviors and wonder how we might be the same today? A good book filled with both historical and personal facts and findings that flesh out a period in the US's and Britain's history that is now lost to our progeny.

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