Minggu, 27 Mei 2018

Download Ebook Land of the Spotted Eagle, New EditionBy Luther Standing Bear

Download Ebook Land of the Spotted Eagle, New EditionBy Luther Standing Bear

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Land of the Spotted Eagle, New EditionBy Luther Standing Bear

Land of the Spotted Eagle, New EditionBy Luther Standing Bear


Land of the Spotted Eagle, New EditionBy Luther Standing Bear


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Land of the Spotted Eagle, New EditionBy Luther Standing Bear

When Standing Bear returned to the Pine Ridge Sioux Reservation after sixteen years' absence, his dismay at the condition of his people may well have served as a catalyst for the writing of this book, first published in 1933. In addition to descibing the customs, manners, and traditions of the Teton Sioux, Standing Bear also offered general comments about the importance of Native cultures and values and the status of Indian peoples in American society. With the assistance of Melvin R. Gilmore, curator of ethnology at the University of Michigan, and Warcaziwin, Standing Bear’s niece and secretary, Standing Bear sought to tell the white man “just how” they “lived as Lakotans.”

Land of the Spotted Eagle is generously interspersed with personal reminiscences and anecdotes, including chapters on child rearing, social and political organization, family, religion, and manhood. Standing Bear's views on Indian affairs and his suggestions for the improvement of white-Indian relations are presented in the two closing chapters.

  • Sales Rank: #320904 in Books
  • Brand: Brand: Bison Books
  • Published on: 2006-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.06" h x .65" w x 5.38" l, .73 pounds
  • Binding: Paperback
  • 276 pages
Features
  • Used Book in Good Condition

Review
"A serious and notable contribution to racial understanding."--Saturday Review of Literature

About the Author
Luther Standing Bear is the author of Stories of the Sioux, My Indian Boyhood, and My People the Sioux (all available in Bison Books editions).

Joseph Marshall (Lakota Sioux) is a historian, educator, speaker, and recipient of the Wyoming Humanities Award. He is the author of several books, including The Journey of Crazy Horse: A Lakota History and The Lakota Way: Stories and Lessons for Living.

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Minggu, 13 Mei 2018

Ebook Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz

Ebook Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz

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Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz

Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz


Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz


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Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.

Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases.

For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

  • Sales Rank: #1176181 in Books
  • Published on: 2006-10-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.88" h x 1.15" w x 8.76" l, 3.47 pounds
  • Binding: Hardcover
  • 672 pages

From the Publisher
Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.

From the Back Cover

Services Marketingguides readers into the consumer and competitive environments of services marketing through its strategic marketing framework.

 

New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership

 

MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

About the Author

As a team, Christopher Lovelock and Jochen Wirtz provide a blend of skills and experience that’s ideally suited to writing an authoritative and engaging services marketing text.  This book marks their second collaboration on an edition of Services Marketing. Since first meeting in 1992, they’ve worked together on a variety of projects, including cases, articles, conference papers, two Asian adaptations of earlier editions of Services Marketing, and Services Marketing in Asia: A Case Book. In 2005, both were actively involved in planning the American Marketing Association’s biennial Service Research Conference, hosted that year by the National University of Singapore and attended by participants from 22 countries on five continents.

 

 

Christopher Lovelock is one of the pioneers of services marketing. Based in Massachusetts, he consults and gives seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. Since 2001, he has been an adjunct professor at the Yale School of Management, where he teaches an MBA services marketing course.

            After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J. Walter Thompson Co. and then in corporate planning with Canadian Industries Ltd. in Montreal.  Later, he obtained an MBA from Harvard and a PhD from Stanford, where he was also a postdoctoral fellow.

            Professor Lovelock’s distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland.  He has also held faculty appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at INSEAD in France and The University of Queensland in Australia.

            Author or co-author of over 60 articles, more than 100 teaching cases, and 26 books, Dr Lovelock has seen his work translated into ten languages. He serves on the editorial review boards of the International Journal of Service Industry Management, Journal of Service Research, Service Industries Journal, Cornell Hotel and Restaurant Administration Quarterly, and Marketing Management, and is also an ad hoc reviewer for the Journal of Marketing.  

            Widely acknowledged as a thought leader in services, Christopher Lovelock has been honored by the American Marketing Association’s prestigious Award for Career Contributions in the Services Discipline. In 2005 his article with Evert Gummesson, “Whither Services Marketing?  In Search of a New Paradigm and Fresh Perspectives” won the AMA’s Best Services Article Award and was a finalist for the IBM award for the best article in the Journal of Service Research. Earlier, he received a best article award from the Journal of Marketing. Recognized many times for excellence in case writing, he has twice won top honors in the BusinessWeek “European Case of the Year” Award. 

 

 Jochen Wirtz has worked in the field of services for more than 18 years, and holds a Ph.D. in services marketing from the London Business School. He is a tenured associate professor at the National University of Singapore, where he teaches services marketing in executive, MBA, and undergraduate programs and is co-director of the dual degree UCLA – NUS Executive MBA Program.

            Professor Wirtz’s research focuses on service management topics, including customer satisfaction, service guarantees and revenue management. He has published over 60 academic articles, 80 conference papers, and some 50 book chapters, and is co-author of ten books, including his latest book Flying High in a Competitive Industry – Cost-effective Service Excellence at Singapore Airlines (McGraw Hill, 2006).

            Professor Wirtz has received seven awards for outstanding teaching at the NUS Business School and in 2003 was honored by the prestigious, university-wide “Outstanding Educator Award” at the National University of Singapore.  His six research awards include the Emerald Literati Club 2003 Award for Excellence for the year’s most outstanding article in the International Journal of Service Industry Management.  He serveson the editorial review boards of seven academic journals, including the International Journal of Service Industry Management, Journal of Service Research, and Cornell Hotel and Restaurant Administration Quarterly, and is also an ad hoc reviewer for the Journal of Consumer Research and Journal of Marketing.  Professor Wirtz chaired the American Marketing Association’s biennial Service Research Conference in 2005, and in 2006 he was the Chair for the Services Marketing Track at the Academy of Marketing Science Annual Conference.

            Dr Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D, Little, and KPMG, and major service firms in the areas of strategy, business development and customer feedback systems.  Originally from Germany, Jochen Wirtz spent seven years in London before moving to Asia.

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Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz PDF
Services Marketing (6th Edition)By Christopher Lovelock, Jochen Wirtz PDF

Rabu, 02 Mei 2018

Free Ebook The New Investment Superstars: 13 Great Investors and Their Strategies for Superior ReturnsBy Lois Peltz

Free Ebook The New Investment Superstars: 13 Great Investors and Their Strategies for Superior ReturnsBy Lois Peltz

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The New Investment Superstars: 13 Great Investors and Their Strategies for Superior ReturnsBy Lois Peltz

The New Investment Superstars: 13 Great Investors and Their Strategies for Superior ReturnsBy Lois Peltz


The New Investment Superstars: 13 Great Investors and Their Strategies for Superior ReturnsBy Lois Peltz


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The New Investment Superstars: 13 Great Investors and Their Strategies for Superior ReturnsBy Lois Peltz

Learn how these superstars invest, where they invest, what works--and what doesn't
Since people have been making money in the markets, investors and would-be investors have been fascinated with the money managers and traders who have extracted superior returns. In The New Investment Superstars, Lois Peltz examines fifteen of today's most successful investors by their area of expertise, including stock-picking, global macro trading, sector investing, and more. Readers will learn how these great investors approach the markets at a time when volatility is high and certainty low. From the thirty-five-year-old Lee Ainslie (Maverick Capital), dubbed the "Win-Win Investor" by Worth magazine, and Ken Griffin, the thirty-one-year-old who started his first hedge fund as a freshman at Harvard, to Lee Cooperman, long a star stockpicker at Goldman, we meet today's superior managers and learn how they do it.
Peltz reveals that these new stars are flexible traders who inherently understand that long-term wins come from recognizing that markets are ever-changing and that they must adapt. By reading about how they've succeeded and where they lost, investors will learn about market change, and how success is achieved.
Lois Peltz (New York, NY) was editor-in-chief of MAR/Hedge Funds, an investment performance reporting service, for eight years. She is now President and CEO of Investment Information Providers, an information services company that provides investment information services to the professional investment community.

  • Sales Rank: #1516021 in eBooks
  • Published on: 2008-05-02
  • Released on: 2008-05-02
  • Format: Kindle eBook

From the Inside Flap
They are the elite, the crème de la crème, the Mozarts and da Vincis, the Einsteins and Michael Jordans of today's investment world. From among the thousands of hedge fund managers, they are the ones who, over the past decade, have risen above the rest to distinguish themselves. Although they are a diverse group in terms of age, background, investment strategy, and area of expertise, they all share an unquenchable passion for what they do and an undeniable genius for generating consistently high returns, year after year, under all conditions.

Now, The New Investment Superstars provides you with a unique opportunity to get to know these market masters and learn the original investment strategies they have used in many markets to outperform their peers.

From thirty-five-year-old Lee Ainslie (Maverick Capital), dubbed the "Win-Win Investor" by Worth magazine, to Leon Cooperman (Omega Advisors), Goldman Sachs' longtime star stockpicker, to the "trader's trader," David Tepper (Appaloosa Management), you'll meet today's top market movers and find out what makes them tick. Through a series of in-depth profiles, author Lois Peltz takes you inside their minds and their organizations. She reveals what motivates them and how they think. And she showcases their methods and examines what has worked for them in the past and what hasn't, what is working for them now and what isn't.

The thirteen managers featured in The New Investment Superstars were selected on the basis of a few basic criteria: Each manages at least $1 billion in assets, and each has matched or outperformed the S&P for at least seven years. Each is acknowledged by the investment community to be the best in a particular area of expertise-including stock-picking, global macro trading, sector investing, merger arbitrage, and eventdriven investing. And, as Lois Peltz reveals, each, throughout his or her career, has displayed an uncanny ability to adapt swiftly and decisively to changing market conditions.

In the final chapters, Peltz examines the new superstars from the other side of the equation-the investor's point of view. Working from interviews, she explores how well these new superstars have performed for institutions such as CalPERS, Swiss Life Insurance, and a large Japanese institution; for major endowments-including Stanford University, Wesleyan University, and Vassar College; and for private investors.

Don't miss this opportunity to meet the investment superstars of the new economy and learn the secrets to their phenomenal success.

From the Back Cover
Praise for The New Investment Superstars

"Lois Peltz's profiles of these outstanding money managers are interesting, insightful, and comprehensive. For anyone who is a serious investor in hedge funds, this book is invaluable."-Richard Elden, Chairman, Grosvenor Capital Management, LP

"Having access to the insights and analytical skills of Lois Peltz is like gaining entry into a great hedge fund after it has closed to new investors! Far too little has been written about hedge funds, and all too often private investors are fooled by the hype or mystified by the wildly disparate data on performance and categories. Lois has a journalist's insatiable curiosity and a financial professional's depth of knowledge. That combination makes for a fascinating read."-Charlotte B. Beyer, founder and CEO, Institute for Private Investors

"Well researched and illuminating. A must-read for serious institutional and high net worth investors. Perceptive insights into the minds and strategies of a gifted baker's dozen of superior hedge fund managers."-Lawrence Simon, President and Chief Executive Officer, Ivy Asset Management Corp.

"Lois Peltz offers fascinating insight into the hedge fund world and some of its key figures. The New Investment Superstars gives a fair and accurate desciption of some of the key events and individuals of recent years. This book should provide investors with enough insight to stop them from 'having to sleep with the lights on at night' worrying about some of these almost mythical figures in the business."-David Smith, Chief Investment Director, Global Asset Management

About the Author
LOIS PELTZ is President and Chief Executive Officer of Infovest21, an information services company servicing the alternative investment industry. For eight years prior to forming Infovest21, she was managing editor of MAR, the publisher of MAR/Hedge and MAR/Sophisticated Investor Strategies newsletters.

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